Archive for January, 2013
The power of advertising – 35 years later.
Dear Boys,
When I was about 5 or 6 years old there was an advert on the telly for a brand of bubble bath called Matey. We didn’t have bubble bath in our house, it was seen as an expensive extravagance but this didn’t stop me and Uncle Phil pestering Grandma Audrey in an attempt to get her to buy some. We didn’t try it on with Grandpa John as we knew we could never convince him.
The advert promised that Matey would not only clean the children in the bath but the bath itself, which I thought was the angle I could use to sell the product to my mother. Surely never having to washout out the bath after Uncle Phil and I had been in it would be enough to secure a purchase? No. My mother didn’t believe adverts, pure and simple. In her life time cancer causing cigarettes had been advertised on the TV, even claiming that they were good for you!
Our pestering must have had some effect because eventually we did get some bubble bath but I’m sure it wasn’t Matey. I do remember using the shower attachment to swill away the remnants of bubbles.
So fast forward about 35 years and I was out shopping and I needed to get bubble bath. And then I saw a bottle of Matey next to Sainsburys own and started to hum the tune from the advert. When I saw that it was on offer at half price and cost less than the usual type I had no excuse not to buy a bottle. So I bought some. It may have taken about 35 years but the advert never left me. I remembered the tune and one of the three selling points.
